Brand Trips, but Make It Local: How Egyptian Labels Are Turning Travel Into Soft Power
[Egyptian Streets - Egypt] - 2/09/2025
Brand trips are no longer exclusively the territory of global giants like Dior or Revolve. In Egypt, local labels are starting to embrace the trend of brand trips, blending fashion with travel, and transforming product launches into curated experiences that sell both local products and a (…)
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In Egyptian newspapers
President Sisi extends thanks to Belgium’s king for gracious reception
CAIRO, Oct 23 (MENA) – President Abdel Fattah al-Sisi has expressed thanks to Belgium’s King Philippe for the (…)
[Egypt Independent] - 25/10/2025
Navy commander highlights importance of Egyptian combat doctrine
CAIRO, Oct 20 (MENA) – Egyptian Navy Commander Vice Admiral Mahmoud Adel Mahmoud Fawzy has emphasized the importance (…)
[Egypt Independent] - 22/10/2025
PFI Asset Management launches first sponsored mutual fund ‘PFI Cashi’
PFI Asset Management has announced the launch of its first sponsored mutual fund, the PFI Money Market Fund “PFI (…)
[Daily News Egypt] - 19/10/2025
Suspects arrested over brazen jewel theft from Paris’ Louvre museum
Police have arrested suspects in connection with the theft of priceless jewels from the Louvre museum, just as one (…)
[Egypt Independent] - 26/10/2025
Egypt Declares 1 November a Public Holiday for the Grand Egyptian Museum’s Opening
The Egyptian government announced on 25 October, that Saturday, 1 November, 2025, will be an official paid public (…)
[Egyptian Streets] - 26/10/2025
