Brand Trips, but Make It Local: How Egyptian Labels Are Turning Travel Into Soft Power
[Egyptian Streets - Egypt] - 2/09/2025
Brand trips are no longer exclusively the territory of global giants like Dior or Revolve. In Egypt, local labels are starting to embrace the trend of brand trips, blending fashion with travel, and transforming product launches into curated experiences that sell both local products and a (…)
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In Egyptian newspapers
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