Shubra Beloula: The Tiny Egyptian Village Behind the World’s Perfumes

[Egyptian Streets - Egypt] - 29/09/2025
Before dawn, the fields of Shubra Beloula stir with activity. Located roughly 100 kilometers north of Cairo in Gharbia Governorate, this small Nile Delta village quietly produces around 60 percent of the world’s jasmine production used in perfumes. Yet outside the fragrance industry, few know (…)
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